thinkingVOICE and Highline Technologies Team Up to Drive More Car Sales Online

Integration of CallActivator application with Highline Auction's InstantDealer service gives Car Dealers ability to provide real- time voice sales assistance to online customers directly from their auction listings and websites.

Mountain View, CA, June 23, 2004--- thinkingVOICE, a sales and customer service optimization platform for small and midsize ecommerce businesses today announced that its CallActivator application is integrated into Highline Auctions software. The combination of thinkingVOICE and Highline Technology creates a powerful ecommerce engine with built in live talk capability.

“We integrated the CallActivatorTM “Instant Dealer” feature in our software so that Car Dealers using Highline Auctions can provide buyers with a real world experience online and by doing so will optimize sales potential and buyer confidence.”
Aaron Rosenthal, President, Highline Technologies.

“Highline Auctions provides automotive inventory management companies, automotive dealers and individual car sellers with a superior means of listing cars via online auctions. thinkingVOICE provides online sellers a superior means of communicating with customers. The combination of the two services creates a better quality purchasing experience for buying cars online.”
DC Cullinane, CEO, thinkingVOICE.

Real voice converts to real business for sellers operating in a time sensitive environment. With just one click online prospects and customers can speak with a live sales person by phone. Creating a personal relationship with online buyers instills trust, a key factor for auction sellers' success. See how InstantDealer and thinkingVOICE work together at www.instantdealer.com.

About Highline Technologies
Highline Technologies (www.highlineauctions.com) was formed in 2002 and immediately created its revolutionary software, Highline Auctions, to provide automotive inventory management companies, automotive dealers and individual car sellers with a superior means of listing cars via online auctions. Highline Auctions has the most innovative use of the eBay API targeted at inventory management for use on eBay Motors. The Company licenses its software to automotive portal sites and inventory management companies.

About thinkingVOICE
thinkingVOICE (www.thinkingVOICE.com) is a highly flexible, hosted communication service that enhances the customer experience and increases revenue at commerce sites, auction listings, for service companies while providing a powerful conversion tool for any company's direct marketing and online advertising. Its CallActivator application provides live voice call back on demand. thinkingVOICE's intelligent call buttons and links can convey more than a voice connection. They combine telephony capability with contextual messaging and can deliver integrated information to multiple devices. thinkingVOICE works with ecommerce sites, auction listings, online ads, directories, email signatures, direct marketing offers, Google AdWords search optimization. For more information and to sign up for the free trial log on to: www.thinkingvoice.com/startfreetrial

thinkingVOICE Press Inquiries
Beverly Parenti
beverly@thinkingvoice.com